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Pricing··7 min read

Big-Firm vs Fixed-Fee Specialist: Who Should Value Your Business?

A large advisory firm and a fixed-fee specialist can both produce a defensible valuation of the same business, at prices an order of magnitude apart. The honest answer about when each is right, and the one question that matters more than the letterhead.

JW
Jackson Wilson
Founder and Signing Valuer · B.Bus (Finance), Diploma of Financial Services, RG146

The short answer

For most private Australian businesses with a tax, transaction or dispute driver, a CGT event, a restructure, a Division 7A dealing, a shareholder exit, a settlement, a fixed-fee specialist valuation is fit for purpose at a fraction of the big-firm price. The exceptions are real, though: some matters genuinely need a large firm, and pretending otherwise would be the same dishonesty as pretending every valuation needs one. What matters under review is never the letterhead: the ATO tests the valuation process, not the valuer's title. Oliver Group's fees are set by the annual turnover of the business: a Small Business Valuation is $1,495 + GST for turnover under $2 million, a Medium Business Valuation is $2,495 + GST for turnover between $2 million and $10 million, and a Large Business Valuation is $3,495 + GST for turnover over $10 million. Small-business reports are delivered in 2 business days and medium-business reports in 3 business days; the delivery date for a Large Business Valuation is agreed before commencement. Delivery time starts once payment and all required information have been received. Retrospective valuation dates are +$495 each and additional entities are +$795 each. The fee is fixed in writing before work begins and never depends on the concluded value.

When a large firm is the right answer

  • ·Audit-facing and regulated work: an independent expert report for a listed-company transaction, financial-reporting valuations your auditor must rely on at group scale, or matters inside a regulatory process
  • ·Cross-border complexity: multi-jurisdiction structures, transfer-pricing overlap, or a valuation that must be defended to an overseas revenue authority as well as the ATO
  • ·Very large enterprises: where deal teams, data rooms and specialist sector analysts genuinely change the answer, not just the invoice
  • ·Litigation at a scale where the opposing expert will be a national-firm partner and equivalence of firepower is itself part of the strategy

When a fixed-fee specialist is the right answer

  • ·Tax-event valuations for private businesses, CGT events, small business CGT concessions, Division 7A, restructures, related-party transfers, where the ATO's test is independence, methodology and evidence, not firm size
  • ·Transactions between real people, buy-sell agreements, partnership buy-ins and buy-outs, management buyouts, succession, where the fee must not consume the surplus the deal creates
  • ·Family law and shareholder matters at private-company scale, where a signed report with transparent workings is what the process actually requires
  • ·Any matter where you need to know the cost before you commit: published fixed fees exist precisely because 'price on application' is itself a cost you cannot budget

What you are actually paying for at each price point

The honest decomposition of a big-firm fee: partner and staff leverage on hourly rates, brand assurance, insurance and compliance overhead sized for listed-company risk, and, often the largest component, scope built for stakeholders you may not have. None of that is waste when those stakeholders exist. But a private company with a $2 million CGT event does not have an audit committee, an investor base or a regulator reading the report; it has an accountant, possibly the ATO, and possibly a counterparty. A specialist charging a published fixed fee is not doing less valuation, the methodologies, the normalisation work, the evidence file and the reviewer sign-off are the same discipline, it is carrying less overhead and no hourly-billing incentive to let scope drift. That is also why the fee can be fixed at all: when the price is published before the engagement, scope discipline is the vendor's problem, not yours.

The questions that outrank the letterhead

  • ·Will the report state its methodology, the methods considered and rejected, and the reasoning: or just a number?
  • ·Is the fee fixed in writing before work begins, and is it independent of the concluded value?
  • ·Who signs the report, and does a second the lead valuer check it before it goes out?
  • ·Is the working file retained, and for how long, in case the ATO or a counterparty asks in year six?
  • ·Has the valuer done this specific matter type: a Division 7A dealing is not a startup raise is not a family law single-expert report
  • ·If the answer to the first four is yes, the letterhead is doing very little additional work for a private-company matter

Where Oliver Group deliberately sits

Oliver Group is built for the private-business segment: fixed published fees from $1,495 + GST, every report signed, prepared with the ATO’s market valuation guidance in mind, and the complete working file retained for 10 years. We are an independent valuer: not a registered tax agent, and not a broker with a success fee riding on the number. And when a matter genuinely belongs with a large firm, the regulated, cross-border and listed-company work above, we say so at the scoping call, before you have spent anything finding out.

Common questions.

Will the ATO take a big-firm valuation more seriously?+

The ATO's market valuation guidance is about process: independence, appropriate methodology, evidence and documentation. A well-built specialist report meets it; a thin report from a famous firm does not. In disputes, tribunals decide between experts on the quality of their reasoning: Moloney's case saw the taxpayer's expert preferred over a national-firm valuation nearly three times higher.

Why do large firms rarely publish valuation prices?+

Because engagements are scoped on hourly rates and leverage, the price genuinely varies with scope: and because 'price on application' preserves negotiating room. It is not sinister, but it does transfer scope risk to you. A published fixed fee transfers it back to the valuer.

Is a $1,495 valuation really defensible?+

For the matter it is scoped for, a single trading entity, clean financials, straightforward purpose, yes: single methodology, concluded value with a supportable range, independence statement and signed conclusion.

What does a business valuation cost in Australia overall?+

Fixed-fee specialists publish prices roughly between $1,000 and $13,000 + GST depending on depth; mid-tier and large firms commonly range from around $10,000 to $50,000+ scoped on request.

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